Negative Advertising: Changing voters’ minds.

Wednesday, May 30, 2012

Yesterday, I wrote an article entitled, “Negative Advertising: An essential means of voter education.” This piece looks at the flip side of negative advertising. From the campaign’s point of view, it’s as essential to winning as money. In fact, funding negative advertising may just be the primary reason the candidate needs money.

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Negative Advertising: An essential means of voter education.

Tuesday, May 29, 2012

Hi. This is the first of two articles that I’m writing about “negative advertising,” a concept that I believe has been given a bad rap by the media and, most importantly, by the form of it that many well-funded candidates and their political action committees have chosen. This first piece is about its definition and essential role. (As usual, I’m going to write like I know what I’m talking about, leaving it to your comments to help me get it right.)

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