Negative Advertising, December 26, 1990

Monday, July 9, 2012

In recent weeks I’ve written about the appropriateness, about the essential nature of negative advertising.* The simple reality is that incumbents aren’t going to tell you why they don’t deserve to be re-elected. Unfortunately, the media in our day and age is more likely to react to what candidates say than to take a pro-active, watchdog roll to educate the voting public.

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Earmarks: Incumbent business as usual in Washington.

Sunday, June 10, 2012

We elect our Congressmen/women and Senators to represent us when they legislate in the national interest. Unfortunately, that’s not all they do. A good deal of their time, and a great deal of our money is spent devising “earmarks” to benefit us locally. Not incidentally, these dollars legislators get for local causes improve their prospects for re-election.

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Negative Advertising: Changing voters’ minds.

Wednesday, May 30, 2012

Yesterday, I wrote an article entitled, “Negative Advertising: An essential means of voter education.” This piece looks at the flip side of negative advertising. From the campaign’s point of view, it’s as essential to winning as money. In fact, funding negative advertising may just be the primary reason the candidate needs money.

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Negative Advertising: An essential means of voter education.

Tuesday, May 29, 2012

Hi. This is the first of two articles that I’m writing about “negative advertising,” a concept that I believe has been given a bad rap by the media and, most importantly, by the form of it that many well-funded candidates and their political action committees have chosen. This first piece is about its definition and essential role. (As usual, I’m going to write like I know what I’m talking about, leaving it to your comments to help me get it right.)

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